You shouldn't have to re-install any FW to fix anything. Sounds like it might be environmental or external interferences that might be causing the router to stop working.
What ISP Service do you have? Cable or DSL?
What ISP Modem do you have? Stand Alone or built in router?
What ISP Modem make and model do you have?
If this modem has a built in router, it's best to bridge the modem. Having 2 routers on the same line can cause connection problems.
Some things to try:
Ensure DNS IP addresses are being filled in under Setup/Internet/Manual? You can find these under Status/Device Info/Wan section.
Turn off ALL QoS (DIR only) GameFuel (DGL only and if ON.) options. Advanced/QoS or Gamefuel.
Turn off Advanced DNS Services if you have this option under Setup/Internet/Manual.
Turn on DNS Relay under Setup/Networking.
Setup DHCP reserved IP addresses for all devices on the router. Setup/Networking
Ensure devices are set to auto obtain an IP address.
Set Firewall settings to Endpoint Independent for TCP and UDP.
Enable uPnP and Multi-cast Streaming under Advanced/Networking.
What wireless modes are you using?
Try single mode G or mixed G and N?
What security mode are you using? Preferred security is WPA-Personal. WPA2/Auto TPIK and AES.
What wireless devices do you have connected?
Any cordless house phones?
Any other WiFi routers in the area? Use
InSSIDer to find out.
Turn off Short GI and Extra Wireless Protection if you have it. Under Advanced/Advanced Wireless.
Turn off all anti virus and firewall programs on PC while testing. 3rd party firewalls are not generally needed when using routers as they are effective on blocking malicious inbound traffic.
Turn off all devices accept for one wired PC while testing.
Remember after you do configuration to the router, save off the configuration to file for future needs. Should the router stop working for some reason, don't do a FW update, do a factory reset, then reload the config file and you'll be ready to go.