Came back to this and managed to re-flash the router. I normally use Firefox, which fails steadily. IE failed due to firewall/antivirus in the beginning and then I did not try it anymore. So after taking a break, made two steps back, tried IE again with AV/FW disabled and voila, progress indicator and successful reflash.
First time seeing DD-WRT, used to OpenWrt, but they dont support this router. Now looking at the DD-WRT, it is an impressive piece of hardware. In my opinion Dlink made themselves disservice by hiding all this behind the uber simplistic UI.