I went through this sort of struggle about a year ago, and let me tell you what I found out (if this helps).
I felt like I should be getting faster than the speeds I was, because I could copy to my MacBook, for example, at speeds of like 75 MB/s with no issue. For the NAS, read would peak in the 20s, write would never go over 10 to 12. I felt like something was off...
So, I went out and got a new gigabit switch and a gigabit card for my machine (making my whole network gigabit). All link speeds at 1Gbps. Great!
I put the settings on the DNS-343 and computer to match with the JUMBO packets, then did some speed tests.
Things had improved to where reads (depending on the size of the file) often peak around 30-45 MB/s (megabytes per second). My write speeds still hover around the 10 MB/s rate.
The long and short of it is that the DNS-343 just isn't the fastest unit out there. Having now scanned the posts in this and other forums, I can tell you that once you get into that 30ish MB/s range for reads, you're in the top tier.
I'm still not EXACTLY sure why writes are so slow (and reads are sort of a "C-" grade), but I'm sure someone can explain. For me, it's really not much of an issue since I'm patient and I just use the NAS for backups. But still, I'm a curious geek.
That's just my experience, hope it helps.